The world changes, Colombia grows and Proexport moves forward

PROCOLOMBIA undoubtedly will reach more people in its mission, it will build better export companies and will strengthen the pursuit of foreign investment for new projects that create more supply, employment and growth.

After a process of more than 8 months led by the President Juan Manuel Santos Calderón, PROCOLOMBIA will also work to position the country’s brand, consolidate Colombia as a tourist destination and coordinate the promotional activities with public and private agencies that can help capitalize the country’s name and be able to position it as a supplier of quality products and services.

It will broaden its scope in the internationalization of MSMEs (Micro, Small and Medium Enterprises) offering trade services supported by specialists who will work with them in an incubator environment.

It will launch the Export Mentoring Program, aimed at strengthening alliances between firms with export experience, or foreign investors, and MSMEs interested in the internationalization process to gain overall competitiveness.

 Export culture programs will also be strengthened so that Colombian entrepreneurs can adapt their products to satisfy global demand.

PROCOLOMBIA is the response to the progressive increase of organizational functions, its expansion and its results: a survey of Colombian and foreign entrepreneurs concluded that the name of Proexport did not reflect its reach (in addition to exports, it also includes investment and tourism) neither conveys its link to Colombia (coupled with the fact that there are other companies overseas that bear the same name). The name PROCOLOMBIA is self-explanatory, resounding and more inclusive.

Starting today, Proexport will become PROCOLOMBIA, an entity with further reach ready to take on greater challenges.